TEQUILA: A Story of Success, Love & Violence, a story of family, business, and love

TEQUILA: A Story of Success, Love & Violence
TIM REUBEN
Meridian Editions (non-affiliate Bookshop.org link)
$19.95 paperback, available now

Rating: 3.75* of five

The Publisher Says: Tequila is the gripping saga of three generations of the Ramirez family. From Sotero Ramirez's humble beginnings to his struggle for success, he and his family must overcome a harsh environment plus the frequent deadly encounters with Mexican drug cartels.

Still, the family's tequila business blossoms into a multi-billion-dollar international conglomerate, and his granddaughter Maria is chosen to manage the company, which relocates from Mexico to downtown Manhattan. But she is plagued by the peccadillos of her L.A.-based brother Tomaso, and the evil scheming of her other brother, Miami-based Miguel, who bring their family business to the brink of ruin and even threaten the lives of Maria and the adversary she falls in love with, Los Angeles lawyer Brian Youngman.

This fascinating intrigue spans the globe, from the farms of Tequila, Mexico, to the skyscrapers of New York, from bayside mansions in Miami to law courts in Los Angeles, jet-setting to the Cayman Islands, the moors of Scotland, Jamaica's beaches, and financial centers in Paris. The story unfolds in unpredictable and at times tragic ways.

I RECEIVED A DRC FROM THE PUBLISHER VIA NETGALLEY. THANK YOU.

My Review: I did not want to like this story as much as I did. The prose is not excellent, nor is it incompetent; instead, it leaves little to no impression of itself after consuming it.

So why rate it this high? I got wrapped up in the many characters' intertwining lives, their very shady-but-legal wranglings as they determinedly, doggedly built a business of consequence out of an agricultural product. It's quite a fascinating feat to create a "brand" out of a commodity. We live in the time of brands, and mostly we're not examining the ide behind them.

Tim Reuben examines that feat, using as his lens the drive of a family's natural desire to make more for themselves, their people, than simply surviving on doing basic-to-existence work. I had a task to keep the dramatis personae straight. I honestly put a lot of that on Tim, because it's not always clear who's speaking...no one really has A Voice in the literary sense. Some catchphrases, but that's the sitcom version of A Voice.

Resolving María, our root-for character's, dilemma, and seeing her wrestling with the eternal "is family more important than morality?" dilemma, makes this a very worthwhile read. Do not expect to be thrilled by the writing and it becomes a much more exciting story. I just wish it was a better novel. Maybe his next one will be.