
THE ONE AND THE NINETY-NINE: Forging Identity in the Age of Social Contagion
LUKE BURGIS
St. Martin's Press (non-affiliate Bookshop.org link)
$15.99 ebook, available now
Rating: 3.25* of five
The Publisher Says: How to become yourself without losing everyone else.
We’re living in a time when it’s harder than ever to become a whole person—and to stay in authentic community. Some people dissolve into their group identities and lose themselves entirely. Others withdraw into ephemeral, online collectives they can float into and out of without consequence. Both are symptoms of the same a fragmented sense of self in an age of social contagion. This fragmentation is more than a personal crisis—it’s the soil in which hollow and often dangerous mass movements take root, offering counterfeit belonging to those desperate for meaning.
The One and the Ninety-Nine is a timely and inspiring exploration of what it means to forge a stable identity in the face of coercion, conformity, and the contagious desires of the crowd. Through compelling and original insights drawn from philosophy, psychology, and personal experience, author Luke Burgis examines how our lives are shaped by the groups we belong to—and how we, in turn, shape those groups. He offers a roadmap for engaging with modern society without losing our unique sense of personhood, and reveals the essential rites of passage and personal challenges that differentiate a life of meaning from one dictated by societal expectations.
People who are able to find their solid self and thrive in the space between the one and the many—who can act with integrity while being part of a community—live freer and more comfortable lives and become models for others. The One and the Ninety-Nine is a call to reject passive conformity, rediscover the depth of personality, and choose a life that is both truly personal and deeply connected.
I RECEIVED A DRC FROM THE PUBLISHER VIA NETGALLEY. THANK YOU.
My Review: I don't approve of religion in general; I have an abiding bone-deep dislike for christians in particular, as a gay man with no interest in "overcoming my sinful nature" or whatever other nonsense "They" spew at me to coerce me into feeling a need to placate "Them" by behaving in a way comfortable to "Them." So when the author admitted to being a christian in the first few pages of the book, I set it aside with no intention of finishing the DRC.
I'm very worried about the undesigned social experiment we as a society are running in the form of algorithmically-mediated social media. I don't trust the tech scum to design the algorithms with the betterment of a person, but a bottom line, as its goal. Ample evidence of the role greed plays in the industry makes me all but positive no attention is paid to human needs when designing systems used by all of us.
Those two prior things are causally linked. I finished reading The Reverse Centaur's Guide to Life After AI (qv) and got more urgently agitated by what I read there; I recalled the DRC of this book, dealing with forming an authentic self. I opened it back up to see what I could glean.
Lots of christian nonsense. Parables and Bible quotes galore. Stating that (in his opinion, to be fair stated as such) people are more selfish now after *heavily*implying* the reason is we're more secular/less christian. Which...well...who's selfish, my dude? the people doing their best to navigate the world in ways you don't like, or you for saying your religion has The Answers to making people better and more empathetic? (Leave aside The Troubles, in the Ireland where you start your book, were an intra-christian spat that's half a millennium old.)
So no, I'm no big fan of his, nor did I think his shepherd/sheep needing rescue framing was anything other than seriously condescending.
But.
He's correct. The education system carefully indoctrinates us to accept Authority and seek conformity. It's a real thing, intentionally designed to do what we see around us: create sheeple. It's been done by his co-religionists for millennia now, to equally destructive effect, not ever acknowledged or examined by him. It's a giant problem for every society throughout time. Cohesion good, public morality good, conformity and scapegoating bad. Since christianity is a major source of both pressure to conform and assigning blame onto Others (those who don't pray like you, sexual-behavioral minorities, the Devil) I think it takes big brass ones not to examine *that* in great detail while quietly assuming the adding-back of religion will go a long way to fixing the very real problem he's identified.
I admire you, Brother Luke, for being so vulnerable and forthcoming about your experiences with your father's dementia. It was very moving. It was a long struggle, of course, and from the inside must've felt interminable. I do not think it was quite the connective tissue you intended it to be. It was rather more confessional than professional.
I did not, in other words, find solutions I want to support or even effect to the very real, well-stated societal stressors I'm eager to address. It's not likely to fix things by doing yet again things that helped society fracture before now.
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