THE MESSI EFFECT: How the Global Legend Changed the Future of American Soccer, The Athletic journalist provides the archival data basis for future fans

THE MESSI EFFECT: How the Global Legend Changed the Future of American Soccer
PAUL TENORIO
St. Martin's Press (non-affiliate Bookshop.org link)
$15.99 ebook, available now

Rating: 4* of five

The Publisher Says: In The Messi Effect, Paul Tenorio, national soccer writer for The Athletic, who has spent more than a decade breaking news and providing critical insight into the power and politics of the sport, draws on his numerous high-ranking sources inside Inter Miami, American soccer, and overseas to bring readers behind the scenes and chronicle the last act of Lionel Messi.

The Messi Effect takes you inside the locker room as Messi’s arrival turned a last-place team into a global phenomenon, and into the Major League Soccer boardroom as league owners debated how to leverage Messi’s arrival to shape the future of the league and sport in America. From his cinematic debut goal to his first trophy with Miami and across two more transformative seasons, Messi’s impact was immediate and enormous. His pink No. 10 shirt became the world’s best-selling jersey, MLS stadiums sold out in city after city, and Inter Miami’s valuation soared past $1 billion.

This is a book about one man's legacy in a rapidly growing and changing game. It's a story about the business of sport and how a player can be both athlete and economic engine. It’s an inside look at how the business of MLS evolved historically and in real time after the legend’s arrival. And it's the story of how a GOAT rides off into the sunset, the choices he makes, and the aftereffects of his greatness for future generations.

I RECEIVED A DRC FROM THE PUBLISHER VIA NETGALLEY. THANK YOU.

My Review: At 39, Lionel Messi owns the World Cup scoring all-time record: 18 goals at the FIFA World Cup, the most by any player in the tournament's history. He's amassed his record over the course of six appearances; the sixth-place scorer with 13 all-time World Cup goals achieved twelve of those thirteen in one World Cup in 1958. We are, in other words, talking about the absolute pinnacle of the sport's possibilities.

Lionel Messi won't keep his record, most likely, as a 27-year-old Paris native called Mbappé is tied for fourth in this astoundingly talented pool of athletes with a long career ahead.

Bear in mind this data is being spouted by a midcentury-modern old queer guy who loves baseball since the 1969 Miracle Mets shat on the Orioles in game seven of the misnamed World Series, grew up in the fatherland of high-school football mania (Friday Night Lights was a documentary, people), and eschews all television...and I still know this stuff. Soccer has come a very very long way in the US since 1994 when MLS was first organized after the first-ever US-hosted World Cup.

Author Tenorio traces the growth of the sport through the lens of Messi's career. As a huge media market, the US has been the Great White Whale of soccer forever. It's been the Messi years that have turbocharged the sport's rise here. Politics, logistics, demographics, marketing are all discussed by sports journalist Tenorio as he brings all the relevant developments and history together for future fans.

As with all human endeavors, the gigantic oceans of cash sloshing into the World Cup's governing body has led to breathtaking corruption and appalling capitulation to moneyed interests' importuningsfor more and more and more of a share in the pilf. There has never been another way for it to be, so of course it's what's happening now. (Eg, the water breaks making Fox/Disney very very very rich.) Author Tenorio doesn't gloss over greed. Messi's career as his lens means he's got a lot of time-relevant data about scandals galore. The FIFA Peace Prize, anyone?

A lovely gift for your newly minted soccer/football fan, one that will catch them up on why the US seems finally-at-last to be getting on the global sports train. I will not be dull, if this read is any indicator.