JAYNE MANSFIELD: The Girl Couldn't Help It, massive research, pretty pictures to sweeten the deal

JAYNE MANSFIELD: The Girl Couldn't Help It
EVE GOLDEN
University Press of Kentucky (non-affiliate Bookshop.org link)
$34.95 all editions, available now

Rating: 4* of five

The Publisher Says: Jayne Mansfield (1933–1967) was driven not just to be an actress but to be a star. One of the most influential sex symbols of her time, she was known for her platinum blonde hair, hourglass figure, outrageously low necklines, and flamboyant lifestyle.

Hardworking and ambitious, Mansfield proved early in her career that she was adept in both comic and dramatic roles, but her tenacious search for the spotlight and her risqué promotional stunts caused her to be increasingly snubbed in Hollywood.

In the first definitive biography of Mansfield, Eve Golden offers a joyful account of the star Andy Warhol called "the poet of publicity," revealing the smart, determined woman behind the persona. While she always had her sights set on the silver screen, Mansfield got her start as Rita Marlowe in the Broadway show Will Success Spoil Rock Hunter?. She made her film debut in the low-budget drama Female Jungle (1955) before landing the starring role in The Girl Can't Help It (1956). Mansfield followed this success with a dramatic role in The Wayward Bus (1957), winning a Golden Globe for New Star of the Year, and starred alongside Cary Grant in Kiss Them for Me (1957). Despite her popularity, her appearance as the first celebrity in Playboy and her nude scene in Promises! Promises! (1963) cemented her reputation as an outsider.

By the 1960s, Mansfield's film career had declined, but she remained very popular with the public. She capitalized on that popularity through in-person and TV appearances, nightclub appearances, and stage productions. Her larger-than-life life ended sadly when she passed away at age thirty-four in a car accident.

Golden looks beyond Mansfield's flashy public image and tragic death to fully explore her life and legacy. She discusses Mansfield's childhood, her many loves—including her famous on-again, off-again relationship with Miklós "Mickey" Hargitay—her struggles with alcohol, and her sometimes tumultuous family relationships. She also considers Mansfield's enduring contributions to American popular culture and celebrity culture. This funny, engaging biography offers a nuanced portrait of a fascinating woman who loved every minute of life and lived each one to the fullest.

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My Review: I was a young boy when Jayne Mansfield died. It was stunning how insensitive the chatter around the tragedy was...my mother vocally disapproved of the demeaning way she was talked about as a "sex kitten" and bringing up her nude photos and scenes. I've been interested in her ever since, as my judgmental mother was *defending* her, so something had to be interesting about her.

the most famous photo...Sophia Loren disapproves

More interested in being a star than an actress, the lady was quite a handful as a person—ramping up the public persona that would've made her zillions in the Aughties, fighting, undressing, taking risqué to its apotheosis in the days when Marilyn Monroe, Diana Dors, and she were working the blonde bombshell vein in the publicity mine.

how she made her millions

Like those ladies, Jayne Mansfield was an intelligent, troubled person with a hot ambitious streak in her that her face and body were able to fuel. She never hesitated to use her sex appeal...and sex...to get her name in front of the public. It worked; she was famous.

Mickey and Jayne in mid-act

She was not respected, as no woman in that era was really respected; but certainly no frankly, openly sexual anyone, still less a woman, was going to be highly regarded in the film or television industry. Thus when fashions changed and gamines became The Next Thing, she had no baseline of support in the industry she'd made so much money for.

Las Vegas was ready for her

Turbulent, addiction-haunted personal lives were, are, always have been back into pop-culture history all too common among the famous. Jayne Mansfield was no different than so many others with messy personal lives. She did seem to get married a lot and ended up with five children born between 1950 and 1965.

the family side

The terrible tragedy of a life cut so very short is that her potential, her development, her impact on the world is frozen at a moment; not a moment I suspect, reading about her in this book, she would have stayed in forever. Author Golden has come in for criticism in her supposed inaccurate information about what, when I poked into it a little bit, looked to me like pretty insignificant dates and details about trifles. Looking at the notes...all fiftyish pages of 'em!...Author Golden *lived* in newspaper archives for a good while. Where the issue seems to arise is in the slightly too-prominent tone of disapproval some have seen in the text. It did not feel moralizing to me. I was more interested in the trajectory of a proto-Kardashian sibling.

either of these could have Kim Kardashian in them and be the same publicity campaign

When Yule gifting is the point, the life and times of bygone stars make very instructive reading. We're in fame hyperdrive thanks to a level of mass communication unknown in Jayne Mansfield's life, but the exploitive outlines are still there. Your budding feminist film scholar might enjoy seeing how we got where we are; your brodawg cousin might just like seventy-plus pictures of Jayne Mansfield. The Fifties and Sixties exert fascination that will peak in the late 20s and early 30s as the TCM crowd starts watching the silly innocent farcically "naughty" work of the era. A book like this will please those audiences.

She might not have received the Good Housekeeping Seal of Approval, but this family is very much a testament to the fact she did something right.

MEAN...MOODY...MAGNIFICENT!: Jane Russell and the Marketing of a Hollywood Legend, more than one way to make it in the world

MEAN...MOODY...MAGNIFICENT!: Jane Russell and the Marketing of a Hollywood Legend
CHRISTINA RICE
University Press of Kentucky
$34.95 hardcover, available now

Rating: 4.5* of five

The Publisher Says: By the early 1950s, Jane Russell (1921–2011) should have been forgotten. Her career was launched in what is arguably the most notorious advertising campaign in cinema history, which invited filmgoers to see Howard Hughes's The Outlaw (1943) and to "tussle with Russell." Throughout the 1940s, she was nicknamed the "motionless picture actress" and had only three films in theaters. With such an inauspicious, slow start, most aspiring actresses would have given up or faded away. Instead, Russell carved out a place for herself in Hollywood and became a memorable and enduring star.

In Mean... Moody... Magnificent!, Christina Rice offers the first biography of the actress and activist perhaps best known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope. She also learned how to fight back against Howard Hughes, her boss for over thirty-five years, and his marketing campaigns that exploited her physical appearance.

Beyond the screen, Rice reveals Russell as a complex and confident woman. She explores the star's years as a spokeswoman for Playtex as well as her deep faith and secondary vocation as a Christian vocalist. Rice also discusses Russell's work in creating and leading the WAIF foundation, which helped unite tens of thousands of orphaned children with adoptive parents. This stunning first biography offers a fresh perspective on a star whose legacy endures not simply because she forged a notable film career, but because she effectively used her celebrity to benefit others.

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My Review: Old Hollywood was an unfriendly place for women in general, buxom beauties in particular. Jane Russell was a very early example of what happens when a very targeted publicity campaign succeeds at one aim and damn near torpedoes a career in the process.

The very young girl Miss Ernestine Jane Geraldine Russell
What makes a star? It's a question that most people really don't think much about. In today's world, it's less mysterious than it ever has been. The earlier one goes, the more the alchemy was being codified and made into chemistry...and Jane Russell was a kind of case in point of that moment of change.

Two examples of the advertising stills responsible for the actress being dismissed for a decade as a figure with a face, not a talent
Getting the world to pay attention to a newcomer in any industry is a giant challenge in every era. What Howard Hughes got into his head was to show Russell in the way he, and most men, saw her and women in general...sex objects. He gave her an entirely unfounded image as a sex kitten. It was something the religious, conservative Russell was unhappy to have lumbered on her. That is, until she leaned into it later in life, with her hugely successful Playtex 18-Hour Cross-Your-Heart bra campaigns that funded her old age! Making lemonade from bitter early-life lemons indeed.

In her entire film career, she made fewer than two dozen films, and was famous for only one: Gentlemen Prefer Blondes (1953) in which she was decidedly less emphasized than Marilyn Monroe.

It was never her film, no matter what; the roles she played were pretty blah, if I'm at all honest; no one would remember her if not for her role in The Paleface starring Bob Hope:

...which she said saved her career, and which led to a lifelong friendship with the powerful and string-pulling Hope.

Honestly, the reason I cared to read the book, and recommend it to y'all, is simple: Russell the woman was more interesting than Russell the actress. After an abortion, illegal in those days so always unsafe to have, left her unable to bear children, she settled down with one wonderful husband, a football player then famous, and adopted three children. Her struggles to complete international adoptions led her to found Waif, a non-profit that helped people get international adoptions recognized in the US. She was actually pro-life, though unfortunately to me also anti-abortion; she focused her sincere christian belief into making it possible for people to bring otherwise parentless children into their homes to make families. That's walking the pro-life talk.

She married for the last of three times (one divorce, one death) to a real-estate developer whose projects she influenced, while re-starting a glamorous career in nightclubs:

And the image lived into the 2000s!

Her undistinguished Hollywood career, followed by her success as a nightclub entertainer for decades, her tenacity and uncompromising refusal to either quit or be dismissed by the many men who belittled, tried to control, and even ruin her is inspiring.

Film fans, students of fame and its many costs, glamourhounds...plus the feminists who need to see how someone not possessed of a liberal viewpoint could still make a powerful career...are among your giftees this #Booksgiving? Here's a book for them. Maybe you, too, don't front! You'll glom a few pages before wrapping.

MARILYN MONROE: A Photographic Life, a tabloid star's life and legacy...in beautiful photos

MARILYN MONROE: A Photographic Life
JENNA GLATZER
Chartwell Books
$29.95 hardcover, available now

Rating: 5* of five

The Publisher Says: The camera loved Marilyn, and she loved it right back. In this luxurious volume, get to know the enigmatic star through iconic and rare photos, intimate stories, and removable memorabilia.

Everyone knows the classic photographs of Marilyn Monroe: in the dress she wore to John F. Kennedy’s birthday, or leaning out of a balcony over the streets of New York City, or famously standing over the subway grates while shooting The Seven Year Itch. Behind the glamour, we’ve also heard the sad stories: her mother’s institutionalization, her three failed marriages, her own struggles with mental health, her surprising death that still leaves us with questions.

Marilyn Monroe: A Photographic Life delves into the life of the star—before, during, and after she became a “Blonde Bombshell.” Born Norma Jeane Mortenson (the Baker came later), she had a troubled childhood that culminated in her self-described “inferiority complex.” But all the while, she dreamed of something more.

Read the stories behind her first marriage (and why she kept it secret when she started modeling), her early roles with the studios (and the one exec who thought she didn’t have “it”), and her life as a budding actress that include humble anecdotes (at one point, she was so poor that she and a roommate shared one pair of high heels—and whoever had a date that night got to wear them).

Along with the stories are fabulous rare photographs and reproductions of frameable memorabilia, such as:

Birth and marriage certificates

Handwritten letters

Certificate of conversion to Judaism before her marriage to Arthur Miller

Screen Actors Guild membership card

Picture of Marilyn sketched by Jane Russell

Watercolor Marilyn painted for JFK

Childhood photos

Shots and ads from her earliest modeling days

Wedding photos

Images of those who knew her, including Groucho Marx, Ella Fitzgerald, Gene Kelly, Frank Sinatra, and so many more Marilyn’s favorite image of herself, taken in 1956

Further chapters cover Marilyn’s marriages to Joe DiMaggio and Arthur Miller, her time in England and New York, and her rise as one of Hollywood’s most sought after starlets. Through it all—the self doubts, the illnesses, the isolation—we see Marilyn triumph with the help of friends and confidantes and her own tenacious will of knowing what she wanted.

We see time and again the depths of Marilyn’s heart and her capacity to care for others. “I want to love and be loved more than anything else in the world,” she once said, and with Marilyn Monroe: A Photographic Life, you can’t help but oblige.

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My Review: I suppose the day will come that Marilyn Monroe is forgotten.

Standards of beauty have changed several times since these were taken, printed, and lusted over by young hormone factories of all genders. The zaftig lady here was out of step with 1980s and 1990s heroin chic, the bleached blonde bouffant out of step with the 1960s Cher-hair...string-straight, natural color...and the kittenish coy look makes modern feminists furious.

Yet we ALL know who this is.

Not so this kid:

...more so this young woman, but not with great confidence:

...which all goes to show you that the thing we see in photos of "Movie Star Marilyn Monroe" is a curated, designed image to project a fantasy of a person that did not...could not...exist outside a studio camera.

It took a lot of effort, and a lot of energy, to maintain this avatar in place of a real person with real needs. The book is careful and respectful of the star's actual personhood and doesn't ignore her enormous price paid in service of the stardom that ate her from the inside.

Whatever standard of beauty one uses, the person Marilyn Monroe was commands the respect of us all for her diligence and her great stregth in building and maintaining a career out of an unpromising start in life. Tragic endings have a way of burnishing a halo on someone. I think this photo essay both shines that halo up a bit for the twenty-first century, and shows the costs of celebrity sought as a career to new audiences.

Plus it's a great way to have a nostalgia-fest! Right, fellow Boomers?