OUR JACKIE: Public Claims on a Private Life
KAREN M. DUNAK
NYU Press
$30.00 ebook edition, available now
Rating: 4* of five
The Publisher Says: Tells the story of Jacqueline Kennedy Onassis through her evolving public persona, from campaign wife to First Lady to fallen idol to treasured national icon
When Jacqueline Kennedy Onassis became First Lady of the United States over sixty years ago, she stepped into the public spotlight. Although Jackie is perhaps best known for her two highly-publicized marriages, her legacy has endured beyond twentieth-century pop culture and she remains an object of public fascination today.Drawing on a range of sources—from articles penned for the women’s pages of local newspapers, to esteemed national periodicals, to fan magazines and film—Our Jackie evaluates how media coverage of Jacqueline Kennedy Onassis changed over the course of her very public life. Jackie’s interactions with and framing by the American media reflect the changing attitudes toward American womanhood.
Over the course of four decades, Jackie was alternatively praised for her service to others, and pilloried for her perceived self-interest. In Our Jackie, Karen M. Dunak argues that whether she was portrayed as a campaign wife, a loyal widow, a selfish jetsetter, or a mature career woman, the history of Jackie’s highly publicized life demonstrates the ways in which news, entertainment, politics, and celebrity evolved and intertwined over the second half of the twentieth century.
Examining the intimate chronicles of this famous First Lady’s life, Our Jackie suggests that media coverage of this enigmatic public figure revealed as much about the prevailing views of women in America– how they should behave and whom they should serve– as it did about Jacqueline Kennedy Onassis as an individual.
I RECEIVED A DRC FROM THE PUBLISHER VIA EDELWEISS+. THANK YOU.
My Review: How ghastly it must be to be famous. Nothing, not even your underwear preferences, is personal and private. Mrs. Kennedy was the first media celeb to experience this in the television age...though TV was most assuredly not the worst offender in depriving this upper-class woman of her private life (looking at you, recently-twitching corpse of The Saturday Evening Post).
The fact is, we never knew the elegant, cultured woman, comfortable in her own skin, that wore masks to keep the hoi polloi from knowing how very much of the haut ton she was. And the best thing about it all is, she knew what she was doing. She was a very careful curator of her, and her family's, image. She was a participant in this game, and a victim of it; the ways she worked to contain the access of an intrusive forcee of curiosity onto her private life were defensive, effective, and after a certain learning curve, collaborative.
Author Dunak has gone into what feels like every archive of 1960s media there is to find the scraps and bits that illuminate American ideas about this icon of our culture. I'm deeply impressed at the sources! It seems the author has synthesized the opinions of the entire spectrum of the US media landscape...what a grisly task that'd be, thank all the goddesses she didn't have social media to grapple with!...into several archetypes of sorts. Mrs. Kennedy as Grieving Widow-in-Chief. Jackie O. as selfish traitor who abandoned her country to run away with an ugly old rich Greek guy. Jackie Kennedy as aspirational American homemaker-cum-style icon. JKO, the book editor at Viking...until they published a book about the Kennedys that was a hatchet job, when she moved to Doubleday...the erudite, late-life Career Woman. None of them was the woman herself, though that's outside the scope of this book. We have here a chance to grapple with the essential issue of celebrity culture: These are people, and we as consumer-celebrity units, treat them as property. Our responses of pleasure, when the icons are well-behaved, to outrage when we think they are not, is not new, though the outrageous extreme of cancel culture is worse now than in, say, Ingrid Bergman's day, but it's still not new.
Author Dunak offers us a thorough and deftly presented categorization and analysis of this strain in US popular culture. It affords the reader the clarity in distance to think about the ways in which we individually play along with, support, and/or amplify the idea that we "own" those we admire. We're asserting control over women, particularly, but in fact over all those who dare to be tall poppies in our field of vision.
It was a sobering take-away but one that felt omnipresent if never shouted at me by Author Dunak.
It's not quite a five-star read, as it is definitely academic if more accessibly so than most.
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